Keynote Speech:
More Word Of Mouth Referrals: Developing Lifelong Customers & Raving Fans
Most businesses want more of those golden nuggets, the word of mouth referral, but they struggle to get them in a systematic way. We can all agree that businesses can create more business than they imagined if they had more word of mouth referrals. In this session, Matt will provide attendees with a clear understanding that building strong relationships with their clients and contacts can be a powerful marketing tool. Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, and contacts. These initiatives will also generate more word-of-mouth referrals.
You will learn the four pillars of Ward’s word-of-mouth strategy:
1. Over Delivering: How to exceed client expectations so they communicate your value to their network
2. Listening: Find new ways to really hear what customers are saying but more importantly see the things they do to open new opportunities.
3. Surprise: It takes some effort but surprising clients requires understanding the individuals inside the organization and what matters to them.
4. Non-self-serving acts: Taking the time to do things that don’t always impact revenue or the bottom line. They will pay big dividends in the future.
Learning Objectives
Attendees will learn:
- How to exceed client expectations so they communicate your value to their network.
- Choose the ideal contacts that would be more likely to refer business to you
- Perform actions that ensure your name is top of mind for referrals
- Identify why asking for referrals never works